NOBL Wheels Design Projects
Designs made for BC mountain bike wheel brand NOBL Wheels.
Tent
Making an impact at events.
NOBL Wheels Tent
The NOBL tent is the largest scale design I have done. These projects highlight the importance of understanding print dielines as they ensure the accuracy of the final product. The final goal for the tent was to create a clean design with prominent branding. I also helped with the display board design, creating the print elements, and helping to plan out the layout and style of the board by creating templates.
*I worked remotely. Therefore, content posted to the NOBL Instagram was created by a colleague.
NOBL Tent with Display Board
Guides and Graphs
A collection of information designs.
Cheat Sheet
Dealer Sales Program
Tire Information
Visuals providing guidance on tire pressure and recommended treads for different rim models.
Note
Please refer to noblwheels.com for up to date information. Images used in designs are from Max McCulloch, James Lissimore and external parties.
NOBL Wheels + BERD
I love how this project used web and illustration together for functionality!
NOBL + BERD
One of the key features of NOBL Wheels are their customization capabilities. As a result, BERD spokes, which can be painted, are an awesome addition to these builds. Painted spokes add complexity to web builders (which are already quite complex due to the customization offered). As a solution, I designed accurate representations of wheels within Illustrator and then worked with NOBL's website developer for web design implementations. These illustrations were also repurposed as a custom build colouring sheet and as a kids colouring page.
Display Ads
Display Ads
Creating branded display ads was a frequent NOBL advertising need. Below are display ads shown on the websites Cycling Tips and Vital MTB. The ads use photo assets from photographers Max McCulloch and James Lissimore.
Web Design
Over 100 pages is likely an underestimate as to the number of NOBL web pages I've worked on!
DT Swiss Pages
These DT Swiss product pages offer product information to customers on hub configurations: https://noblwheels.com/dt-swiss/ https://noblwheels.com/blog/dt-swiss-240-ratchet-exp/ As of January, 2025 these web pages contain primarily my own images. I also developed some NOBL branded website and video graphics developed from DT assets (shown below) to go with the web pages.
Ambassador Web Pages
Some of my favorite web designs showcase NOBL ambassadors. These webpages use assets from the ambassadors, or NOBL's photography team, so the awesome quality of the photos really aid in creating dynamic exciting web designs. As they are older posts they are unlikely to change.
The Women of NOBL – noblwheels.com/blog/2021-women-of-nobl/
Sullivan Reed – noblwheels.com/blog/sullivan-reed/
Skills with Phil – noblwheels.com/blog/skills-with-phil-bike-history/
The Creator Behind VanCan – noblwheels.com/blog/van-can/?srsltid=AfmBOop7LGCFav0SSRIhpDbfWUepxxemJWZOIVskN_8d48_1aZioFXFG
Product Pages
NOBL product pages follow a similar formula across each builder, and are very likely to fluctuate overtime. Here are some product pages to illustrate their complexity.
TR37 Hydra – noblwheels.com/shop/tr37-hydra-wheelset/
TR35 Custom BERD (hub options) – noblwheels.com/shop/tr35-custom-berd-spoke-wheelset/
TR35 Onyx BERD Spokes Hub – noblwheels.com/shop/tr35-onyx-hook-flange-custom-berd-wheelset/
Early Projects
Early Video Projects
Before NOBL moved to Vancouver Island, I also helped the communications team with the creation of some basic product tutorials.