NOBL Wheels Design Projects

Designs made for BC mountain bike wheel brand NOBL Wheels.

Guides and Graphs

Cheat Sheet

Dealer Sales Program

Tire Information

Visuals providing guidance on tire pressure and recommended treads for different rim models.

Note

Please refer to noblwheels.com for up to date information. Images used in designs are from Max McCulloch, James Lissimore and external parties.

Web Design

Note: NOBL recently launched a Canadian and American version of the websites. Please use the American .com version to view pages without disruption.

DT Swiss Pages

These DT Swiss product pages offer product information to customers on hub configurations: https://noblwheels.com/dt-swiss/  https://noblwheels.com/blog/dt-swiss-240-ratchet-exp/ As of January, 2025 these web pages contain primarily my own images. I also developed some NOBL branded website and video graphics developed from DT assets (shown below) to go with the web pages.

 

Ambassador Web Pages

Some of my favourite web designs showcase NOBL ambassadors. These web pages use assets from the ambassadors, or NOBL's photography team, so the awesome quality of the photos really aid in creating dynamic exciting web designs. As they are older posts they are unlikely to change.

The Women of NOBL (video below) – noblwheels.com/blog/2021-women-of-nobl/

Sullivan Reed – noblwheels.com/blog/sullivan-reed/

Skills with Phil – noblwheels.com/blog/skills-with-phil-bike-history/

The Creator Behind VanCan – noblwheels.com/blog/van-can/

Women of NOBL Blog Post Design

Women of NOBL blog post design. Text provided by ambassadors Angie McKirdy, Julia Long and Jo Peters. Images by Jordan Tieszen (@jtiezy on Instagram).

Product Pages

NOBL product pages follow a similar formula across each builder, and are very likely to fluctuate overtime. Here are some product pages to illustrate their complexity. Depending on the product, builders may feature options to add tires, valves, custom spokes, and decal designs. The next section focuses specifically on these web selection options for BERD spokes.

TR37 Hydra –  noblwheels.com/shop/tr37-hydra-wheelset/

TR35 Custom BERD (hub options) – noblwheels.com/shop/tr35-custom-berd-spoke-wheelset/

TR35 Onyx BERD Spokes Hub – noblwheels.com/shop/tr35-onyx-hook-flange-custom-berd-wheelset/

Custom Onyx Berd Spoke Hub Product Check-Out

NOBL + BERD

One of the key features of NOBL Wheels are their customization capabilities. As a result, BERD spokes, which can be painted, are an awesome addition to these builds. Painted spokes add complexity to web builders (which are already quite complex due to the customization offered). As a solution, I designed accurate representations of wheels within Illustrator and then worked with NOBL's website developer for web design implementations.

Technical Illustration

The illustrations created for the website were purposely drawn to accurately reflect the spokes of a 28 spoke wheelset (with other variations for 24 spoke and 32 spoke wheels created as well). These were repurposed as a custom build colouring sheet (as not all options are available on the website). In addition, the illustrations were included as part of a kids colouring book.

Display Ads

Print

NOBL Wheels Tent

The NOBL tent is the largest scale design I have done. These projects highlight the importance of understanding print dielines as they ensure the accuracy of the final product. The final goal for the tent was to create a clean design with prominent branding. I also helped with the display board design, creating the print elements, and helping to plan out the layout and style of the board by creating templates.

*I worked remotely. Therefore, content posted to the NOBL Instagram was created by a colleague.

Early Projects

Early Video Projects

Before NOBL moved to Vancouver Island, I also helped the communications team with the creation of some basic product tutorials.

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